11 October 2021

OPRL Newsletter

In this edition we share our latest report 'What Consumers Want', provide details of a new misleading green claims code and update you on new functionality.

What Consumers Want

Understanding what information consumers respond to and how they behave is essential to get consumers recycling more often. Our new report draws on five major pieces of consumer insight research, including a study with over 5,000 consumers in February/March 2021.

The report includes what the drivers are for consumers to recycle, what they are doing differently as a result of COVID and how consumers understand and respond to the information given to them about recycling on packaging.

You can read the report here (it’s the 3^rd report down).

New Misleading Green Claims Code

The aim of the Code is to help businesses understand how to communicate their green credentials while reducing the risk of misleading shoppers. It focuses on six principles which are based on existing consumer law and follows extensive consultation with businesses of all sizes and consumer groups.

The CMA will carry out a full review of misleading green claims, both on and offline, at the start of 2022. Businesses should check their green claims against the Code and seek legal advice if they are unsure whether their claims comply with the law.

The Code is part of a wider awareness campaign which the CMA has launched today ahead of COP26.

Full details of the code can be found here.

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Membership Interviews

We've made some great progress with our Member interviews to help us understand how OPRL members value our support and what we can do in the coming years as new packaging regulations start to be enforced. We do still have space for some more interviews, so if you would be interested in taking part, please let us know.

What are your Environmental Challenges?

We’ve been asked to share with you a survey devised by Comply Direct. The survey’s main aim is to find out what business’ 'biggest issues' are in terms of environmental strategy and what they need help with (i.e what problems you need support on to solve).

More details and the survey can be found here.

New PREP Functionality 

For those who use wish to use our PREP (Packaging Recyclability Assessment Portal) tool, we have now introduced new functionality to allow organisations to view a summary of all their PREP projects in one place.

To view your reports, you can access PREP here.

#MakeItEasy

There's still time to support our #MakeItEasy campaign to ask the Government to legislate for a single label for recycling.

Sign the petition today and share with your networks.

Small Metal Components

Did you know you can now label small metal items 'recycle', even if they're under 40mm?

This makes is easier to ensure that small items like caps and foil are captured and reprocessed.

Labelling Tool

Make sure you have all your material information to hand before you start using the Labelling Tool. Things you’ll need to know include what material your packaging is made from, if it has any additional layers, whether the packaging has multiple components. You can access our Labelling Tool here.

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